Which term refers to an appeal to logic in communication?

The term that refers to an appeal to logic in communication is indeed logos. This rhetorical device relies on reasoning, facts, evidence, and logical structure to persuade an audience. When a communicator employs logos, they present clear, rational arguments supported by data or logical reasoning, which helps the audience analyze the validity of the claims being made.

Logos is essential in technical communication as it enables the writer to convey complex information in a straightforward, logical manner. This enhances the credibility of the content and facilitates better understanding and decision-making for the audience. When readers encounter logically structured arguments that provide evidence or examples, they are more likely to be convinced of the writer's perspective or solution.

In contrast, ethos refers to the appeal based on the credibility and ethics of the communicator, pathos appeals to the emotional aspects of the audience, and mythos relates to cultural narratives or traditions. Each of these appeals has an important role in communication, but logos specifically targets logical reasoning, making it the correct answer for this question.