What do primary audiences generally expect regarding the complexity of a message?

Primary audiences typically expect a semi-technical message that balances complexity and clarity. This audience often has some familiarity with the subject matter but may not possess the in-depth technical knowledge that specialists do. Thus, a semi-technical message is appropriate because it provides enough detail to convey essential information without overwhelming the audience with jargon or overly complex explanations.

This approach ensures that the message is accessible yet informative, catering to the audience's level of understanding and interest. It reflects an understanding of their needs and expectations, allowing for effective communication that engages them without alienating them with excessive technicality or simplification.

Messages that are overly complex or highly technical can cause confusion or disengagement, while those that are overly simplified might lack the necessary depth that the audience seeks. Therefore, a semi-technical approach strikes the right balance in addressing the expectations of primary audiences.