How should visuals be treated in analytical reports, according to best practices?

Visuals should be used to enhance understanding in analytical reports because they can dramatically improve the clarity and retention of information. When complex data or concepts are presented visually—such as through charts, graphs, or infographics—it allows the audience to digest the information more easily. Visuals can succinctly illustrate trends, comparisons, and relationships that might be cumbersome or tedious to explain solely through text.

Moreover, effective use of visuals appeals to different learning styles, enabling readers who might struggle with pure text to grasp the information more effectively. Best practices in technical communication emphasize the importance of integrating visuals throughout the report to complement and clarify the narrative, rather than treating them as an afterthought or isolated elements. This approach not only makes the report more engaging but also ensures that key insights are highlighted and accessible to a broader audience.